I was a little unimpressed with it for my regular routine of washing and plopping my hair in a T-shirt.
I used a different shampoo and kept my hair in the T-shirt for longer, then applied the product on damp hair. Still a little underwhelmed.
I used a brush to carefully coat my hair. I twisted the pieces into ringlets and used a diffuser. The result was more volume, but it collapsed fast.
This time I waited until my hair was about 70% dry and then applied Color Wow. The curls weren't stiff, but they had volume and lasted all day.