A FreshDirect Brunch

This summer, I was invited to a lunch to celebrate the launch of FreshDirect DC.  Prior to the event, I hadn’t heard of FreshDirect but it was happening a day when I was off work, it involved free food, and was taking place just down the block from where I had another meeting that day. It was one of the coolest events I have attended as a DC blogger. 

This post is sponsored by FreshDirect, but all thoughts are my own.

We learned how to cook, we ate the meal we watched being prepped, and sat at tables with some of the most fascinating women in the Washington DC area.  And I learned about FreshDirect, a New York-based food tech company that launched in 2002 and is the Northeast’s leading online fresh food grocer. 

Serving seven states including the metro areas of New York, Philadephia, and DC, FreshDirect is different from other grocery delivery programs by sourcing the freshest and best-tasting meat, fish, produce, and specialty items through direct relationships with suppliers, growers, and farmers. 

I attended another FreshDirect event this fall, where they partnered with Pineapple and hosted a panel of woman-owned food entrepreneurs at Union Market.  All of these women sold their products through FreshDirect.  Some shared stories of how they couldn’t find anyone to sell their product until FreshDirect, and once FreshDirect took a chance on them they were finally able to grow, go national, be sold at other grocery store chains. 

Getting to know FreshDirect, they’re all folks passionate about good food, supporting small brands, and sharing it with their customers and community.

Each Christmas Day, we host a brunch for our family and sometimes include neighbors and friends.  We start the day opening presents, and then have a buffet brunch that can extend into the late afternoon.  Each Christmas is a stressed-out panic for me, the days leading up to it a frenzy of cleaning, cooking, present wrapping, planning, and the occasional migraine while trying to get the blog content scheduled, my days at the office so long trying to prepare to have a few days off. 

I usually work at the office on Christmas Eve Day because they let us out early without having to use PTO. I race home, clean bathrooms, begin prepping food, usually run out of time for a shower, and douse myself with deodorant, dry shampoo, and perfume to look halfway decent for Christmas Eve at my sister’s.  We come home, put Emerson to bed, and then continue cooking, cleaning, and putting out presents for the next morning.  Christmas morning I wake up around 5 am to have everything ready for when family arrive.

This year was different.  Without the day job, I wasn’t working right up until the holiday.  With the blog, I decided months ago to budget so I didn’t have to freak out about content every single day so I could enjoy the holiday.  But one of the best decisions was partnering with FreshDirect and letting them provide Christmas brunch.

With FreshDirect, you can get traditional groceries, but also prepared foods, party platters, catering packages, and complete meals.  We decided to go as low-prep as possible for our brunch but still make sure there was plenty of variety and healthy options.  We had folks who were lactose intolerant and some who were vegetarians and wanted food that would be great for all.  A few of the things we ordered:

• JUST FreshDirect Fresh-Squeezed OJ: This citrusy-sweet OJ is fresh-squeezed, juiced from the best oranges and sent directly without additives or pasteurization.
• Utopia Bagels of New York, founded in 1980 in Whitestone, New York and was listed as the best bagel in new York this year by New York Magazine’s Grub Street.
• Pika Table Quiches: In their small kitchen in the serene Hudson Valley Pika recreates the delicious feel-good foods their Belgian mothers used to make, with ingredients coming from neighboring farms.  We got one with spinach and goat cheese (those who are lactose intolerant can usually consume goat dairy just fine) and one with kale and mushrooms.
• Fruit Salad Bowl: FreshDirect has the most gorgeous and flavorful fruit, and this fruit bowl is no different. Huge chunks of fresh fruit in a pretty lucite bowl topped with mint sprigs that comes with a serving spoon.
• Choco Blue Cheese: As soon as I read about this cheese I just had to add it to the brunch to experience it. Chocolate liqueur is injected into blue cheese and then the whole thing is immersed in the liqueur for one month. Next, it's taken out, dried, and coated in cocoa powder and grated dark, milk, and white chocolate. Pair with pear slices, or Lesley Stowe Raincoast Crisps, these delicious cracker alternatives I first experienced at the panel this fall.
• Just FreshDirect Raw Almonds: I don’t know what FreshDirect does to these almonds considering they’re raw, but they are utterly delicious. While you can roast and season them, these are so tasty and fresh you’ll want to enjoy them straight from the bag.  We added to a plate with cheese, crackers, and comb honey but I’m also enjoying a handful before heading to the gym each morning.
• Califa Farms Holiday Nog: No dairy, no soy, no gluten, but all the noggy deliciousness.
• Kite Hill Cream Cheese Style Spread: Along with FreshDirect’s own cream cheese, we also chose this vegan, soy-free spread for bagels. By far the tastiest and nicest consistency vegan spread we’ve tried, and will be getting again!
• Wandering Bear Cold Brew Coffee: I shared this on InstaStories and many of you said how you’ve tried and love this cold brew coffee. It’s based in New York, and some of you even said you stock up when in NY or have loved ones bring it with them when they come to visit from New York!
• Olio Novello, FreshDirect’s exclusive olive oil that is blended, pressed, and shipped from Italy within weeks of harvest. I received a bottle this summer and we became instantly obsessed, this is NOT your traditional grocery store olive oil and once you try it you will be so spoiled you won’t want to use any other olive oil. Olio Novello is completely different than the industry standard – it’s stronger, more robust, creamier, and has a peppery aftertaste. The olives came from 3 different mills in Western Sicily from a cooperative that is owned by FreshDirect’s master blender, Manfredi Barbera.

When you order from FreshDirect, you don’t have a random delivery person throw the boxes on your front step.  FreshDirect schedules a 2-hour window for delivery to your home where they come and help bring in your order. FreshDirect doesn’t come to our zip code (yet!) so I scheduled my delivery to my friend’s house who lives 5 miles closer to DC. 

Our delivery person arrived in the scheduled window, was super nice and helpful and made sure everything was secure in our car for the drive home.  Everything was packaged smartly, and almost everything in eco-friendly packaging (100% recycled material, minimal packaging, packaging that can easily break down and be recycled, biodegradable bags). Nothing was damaged, even the lush poinsettias that FreshDirect included in our order (yes FreshDirect even does flowers)!

After our Christmas Eve dinner at my sister’s, we came home, put Emerson to bed, put out the presents, and went to bed ourselves.  Before going out, I ironed the napkins and tablecloths, did all the dishes, and set out the platters and bowls I’d be using the next day (budget friendly entertaining tip: buy only white serveware then you can buy cheap, clearance, even thrift store and everything matches and it lets the food be the star).  I slept a full eight hours, the first time I got a decent night’s sleep on Christmas Eve, and woke to just heat up some items and transfer others into pretty bowls and plates. 

Since I wasn’t preparing and cooking a lot of food, I was able to be present with my guests when they arrived.  Everything was so delicious, it was easy to send guests home with doggy bags of leftovers – they wanted to have more for the remainder of the week! The food was perfect for a proper meal, or for nibbling throughout the day.  FreshDirect made it super easy to make a brunch look elegant without requiring a lot of time and thought.

This was the first Christmas where I wasn’t exhausted, I didn’t have my mind in 50 different places, I wasn’t racing from the tree to the oven.  I could truly savor the holiday, and I think it made it a better day not just for me but all my loved ones.  When everyone left, it was easy to clean up.

We had a couple of hours where we weren’t scrambling, but relaxing together, and then Emerson and I joined my mom and sister at the movie theater where we saw The Greatest Showman.  When we came home, Karl had made a quick dinner incorporating some of the ingredients from FreshDirect.  The whole day was so fun, so relaxed, and I truly felt in the moment for the first time in a long while.  Walking to our house after the movie, Emerson declared this the best Christmas ever, I totally agreed.

We can put so much pressure on ourselves when entertaining, especially in the day and age of Pinterest. We can stress out so much on the taste and presentation that we don’t have anything left to enjoy the moment.  There’s nothing wrong with getting a little help, and FreshDirect did just that for me with this brunch.  And I know I’ll be looking to FreshDirect for future meals, parties, and times in life that are delicious and should be savored.

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